We believe every blog post deserves a pop-up as smart as the content itself.
Built by content marketing veterans who saw the same problem everywhere — and decided to fix it.
The problem we saw
“Great content teams invest heavily in blog strategy — researching topics, mapping to funnel stages, creating assets for different audiences. Then they show every reader the same generic pop-up: ‘Subscribe to our newsletter.’
We saw this at every company we worked with. The technology existed to do better. Nobody was building it.”
Our approach
Popps uses AI to read your blog content — the same way a content strategist would — and generates contextual pop-ups that match what each reader actually cares about.
Readers exploring a topic see educational offers — guides, checklists, and introductory resources.
Readers comparing solutions see case studies, webinars, and comparison content.
Readers ready to buy see demos, pricing, and free trial offers.
Every pop-up is relevant. Every interaction feels intentional.
The founders
Two builders who got tired of watching great content go to waste.
David Gerhart
Co-founder
Marketing veteran with deep experience in content strategy and product marketing. David designs the strategy and positioning that makes Popps resonate with content teams.
Chris McFalls
Co-founder
Technical builder and operations specialist. Chris architects the product, manages the AI pipeline, and ensures Popps delivers on its promises. Background in B2B media and marketing technology.
Our mission
Every blog post is an intent signal.
We're building the tools to act on that signal — automatically, intelligently, and at scale. Content marketers deserve pop-ups as smart as the content they create.